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@book{carnegie_how_2010,
    title = {How to Win Friends and Influence People},
    shorttitle = {Carnegie2010},
    url = {http://www.amazon.de/o/ASIN/B0044XUINS/},
    abstract = {This grandfather of all people-skills books was first published in 1937. It was
                an overnight hit, eventually selling 15 million copies. How to Win Friends and
                Influence People is just as useful today as it was when it was first published,
                because Dale Carnegie had an understanding of human nature that will never be
                outdated. Financial success, Carnegie believed, is due 15 percent to
                professional knowledge and 85 percent to "the ability to express ideas, to
                assume leadership and to arouse enthusiasm among people." He teaches these
                skills through underlying principles of dealing with people so that they feel
                important and appreciated. He also emphasises fundamental techniques for
                handling people without making them feel manipulated. Carnegie says you can make
                someone want to do what you want them to by seeing the situation from the other
                person's point of view and "arousing in the other person an eager want." You
                learn how to make people like you, win people over to your way of thinking, and
                change people without causing offence or arousing resentment. For instance: "Let
                the other person feel that the idea is his or hers" and "talk about your own
                mistakes before criticising the other person." Carnegie illustrates his points
                with anecdotes of historical figures, leaders of the business world and everyday
                folks. --Joan Price},
    language = {Englisch},
    publisher = {Ebury Digital},
    author = {Carnegie, Dale},
    month = sep,
    year = {2010}
}